As the part of company growth, JINS started the brand refresh. The company also wants to redesign the website. Improve overall look and feel and tune up its usability.
I joined in September 2016 as the rebranding development starts by ASA Digital. I took over the website redesign and eCommerce usability. I built a visual direction for a catalog page, after the concept presentation the design was approved and I continued my work for the next 2 month, redesigning the whole website following chosen direction.
You should be afforded the right to your personal style and individual freedom, regardless of cost. – JINS
Every pair of JINS glasses is artfully designed by a team in Tokyo with the passion of Japanese craftsmanship. Everything that involves the brand is very sensitive and should be done with extra care. Therefore we met every week for a few hours discussing design aspects and UX flows. The website redesign went throughout several stages of approval.
When designing for a physical product it’s always fascinating to create it’s virtual character.
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