As the part of company growth, JINS started the brand refresh. The company also wanted to redesign the website. Improve overall look and feel and tune up usability.
I joined in September 2016 as the rebranding development started by ASA Digital. I took over the website redesign and eCommerce usability. I built a visual direction for a catalog page, after the concept presentation the design was approved and I continued my work for the next 2 months, redesigning the whole website following the direction we established.
“You should be afforded the right to your personal style and individual freedom, regardless of cost.” – JINS
Every pair of JINS glasses is artfully designed by the team in Tokyo with the passion of Japanese craftsmanship. Everything that involves the brand is very sensitive and should be done with extra care. Therefore we met every week for a few hours discussing design aspects and UX flows. The website redesign went throughout several stages of approval.
It’s always fascinating to create a virtual character for a physical product brand.
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